It’s Time to Register for #SniffaFallBall2015!

autumn nyc
As we enjoy the last few weekends of summer sun and get ready to sashay into crisper Autumn weather, we’re hard at work planning the most incredible sensory adventure known to humankind – Sniffapalooza Fall Ball in NYC! Mark your calendars – the dates are Saturday, October 24 & Sunday, October 25 for the latest edition of our spectacular scent event!  For those of you who are just joining the Sniffapalooza family, the Sniffapalooza Fall Ball is an entire weekend crammed full of olfactory and multi-sensory experiences. You’ll come away from the weekend with new knowledge, new friends, lots of new goodies, and a new perspective on a fragrant life. There’s nothing else like it on the planet!  Here are a few Coming Attractions…

Event Recap: Sniffapalooza Curates #DiscoverScent at Cosmoprof NA in Las Vegas!

2015 Cosmo Ks at boothWe had an amazing time at Cosmoprof NA in Las Vegas last week and can’t believe how quickly it all flew by! We met lots of wonderful people from all around the world – our booth was right smack in the middle of Beauty Avenue and hard to miss! – and whether they were involved in nailcare, haircare, skincare, or cosmetics, so many were interested in niche fragrance!

Discover Scent with Sniffapalooza at Cosmoprof Las Vegas!

discover scent

We’re excited to announce that Sniffapalooza has been chosen to help curate Cosmoprof North America’s new Discover Scent Exhibition! It’s an honor to have been given the opportunity to share our passion for perfume, as well as the chance to nose out new and innovative niche fragrance brands. A dozen sophisticated and unique brands will be presenting their fragrances to the thousands of buyers and press in attendance next week.

We’ll be at the Mandalay Bay Convention Center from July 12 – July 14, and we’ll share our discoveries on Facebook, Twitter, and Instagram. Please follow us to watch our adventures!

And, if you’re lucky enough to be attending Cosmoprof NA Las Vegas, visit us at Discover Scent – our booth is Scent 6  near the Main Entrance on Beauty Avenue! Or better yet, join us as we Tour Las Vegas’ Best Beauty Retailers with a special Fragrance & Chocolate Pairing!

Sniffapalooza’s Creative Minds Series: A Look Behind the Scenes of the Art of Perfumery!

My name is Celine Roche and I am an executive with 17 years of experience in the fragrance industry. I started my career in the south of France near Grasse, the birthplace of perfume. I came back from a year studying abroad at San Diego State University and was determined to enter the fragrance industry.  Coming back all the way from California to a charming village called Seillans was not exactly what I had in mind, but to this day I am fascinated by how I got to connect with my roots, through my determination to be in fragrance.

Event Recap: Cosmoprof North America’s Rising Stars of Beauty!

We’re getting excited for Cosmoprof North America, the largest international business-to-business beauty event in the Americas, which is happening next month in Las Vegas. Sniffapalooza is honored to have been chosen to curate  Discover Scent, an exclusive showcase for new and innovative fragrance products.

Cosmoprof Signage

Photo of Team Karen by Amir Sukalic – Albapro Photography

Last Thursday evening, 150 industry press, digital influencers, and consumer media gathered at Stage48 Rooftop for the Rising Stars of Beauty event, featuring a sneak peek of select brands from Discover Scent and Tones of Beauty, a multicultural showcase curated by Corey Huggins of love, Aunt Bonnie.  Sniffapalooza presented a very special Fragrance and Wine Pairing with the expertise of Back Label Wine Merchants extraordinary sommelier Patrick Watson. Here’s a glimpse of our intoxicating duets!