I'm curious about the exploration of scent and love. Not so much the idea of love scent, and the link of fragrance to love, love making, the notion of attractiveness. But moreso, considering a strategy of building community and evangelistic brand relationships -- where love is the key; the community is in love with the brand. Scent, brand, they are inextricably linked as a marketing alliance -- but the real key relates to how that alignment to relationship -- in that fragrance.
To that end, brand stories need to be between the "lover" of the scent, the nature of the fragrance house and a kind of unabashed positioning of continuing positivism. Brand ambassadors, lovers of the story, people who embrace the brand holistically.
A place that we work. Story. Scent. Experience development in linking community to brand.
What's your story and who's telling it?
Tim Girvin |
http://www.girvin.com/new/luxury.php
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